Advertising Creative: Strategy, Copy, and Design by Thomas (Tom) B. Altstiel, Jean M. Grow on Ipad

Advertising Creative: Strategy, Copy, and Design by Thomas (Tom) B. Altstiel, Jean M. Grow

• Advertising Creative: Strategy, Copy, and Design
• Thomas (Tom) B. Altstiel, Jean M. Grow
• Page: 488
• Format: pdf, ePub, mobi, fb2
• ISBN: 9781506315386
• Publisher: SAGE Publications

Download Advertising Creative: Strategy, Copy, and Design

Free audio books for download Advertising Creative: Strategy, Copy, and Design iBook DJVU PDB (English Edition) by Thomas (Tom) B. Altstiel, Jean M. Grow

Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.

Advertising creative : strategy, copy + design - Toronto Public Library
Advertising creative : strategy, copy + design, Tom Altstiel, Jean Grow. 1412974917, Toronto Public Library.
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Advertising Creative: Strategy, Copy, and Design: by Thomas (Tom) B. that will help equip students in developing sound strategy and deploying solid tactics.
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